Privacy Policy

1. Introduction

Welcome to Bhaago India and 9pic AI, operated by Argo Solutions Infotech Private Limited ("we," "us," or "our"). We are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website at https://bhaagoindia.com and our related services (collectively, the "Services").

2. Information We Collect

2.1 Personal Information

We collect personal information that you provide directly to us when you register for events or use our Services. This may include:

Name
Email address
Phone number
Address
Date of birth
Government ID (only if required by event organizers)
Any other information requested by event organizers during the registration process

2.2 Biometric Information

When you use our AI-powered photo search features, we process biometric information including facial recognition data. This data is used solely to help you find your photos and is processed securely with industry-standard privacy protections.

Facial recognition data for photo matching
Image metadata and timestamps
Bib number OCR (Optical Character Recognition) data

2.3 Usage Data

We automatically collect certain information about your device and how you interact with our Services, including:

IP address
Browser type
Operating system
Pages visited
Time and date of visits
Other diagnostic data

2.4 Cloud Infrastructure Data

To provide our AI-powered services, we collect technical data related to our cloud infrastructure operations:

AI processing metadata
Cloudflare edge caching logs
Clerk authentication data

2.5 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Services and to enhance your user experience. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

3. AI and Machine Learning Processing

Our AI-powered photo search and tagging services use advanced machine learning algorithms to process images and identify individuals. We are committed to transparent AI practices and responsible data usage.

3.1 AI Processing Activities

Our AI systems perform the following processing activities:

Automated bib number recognition using optical character recognition (OCR)
Facial recognition for selfie-based photo search
Image analysis and metadata extraction
Personalized video generation from event photos

3.2 AI Data Usage

We use aggregated and anonymized data to improve our AI models. By using our AI-powered photo search and video generation features, you consent to the processing of biometric data (including facial recognition) necessary for these services. We implement privacy-preserving techniques to protect individual privacy.

4. How We Use Your Information

We use the information we collect for various purposes, including:

To provide and maintain our Services
To process event registrations
To communicate with you about events you've registered for
To improve our Services
To send you promotional emails about nearby events (only if you've opted in)
To respond to your inquiries and support requests
To detect and prevent fraud or abuse of our Services

5. Sharing Your Information

We may share your personal information with:

Event organizers for the events you register for
Third-party service providers (e.g., payment gateways, SMS providers, email providers) to facilitate our Services
Law enforcement or other authorities if required by applicable law

We do not sell your personal information to third parties.

6. Data Retention

We retain your personal information for as long as necessary to provide our Services and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Biometric data used for AI processing is retained only for the duration necessary to provide photo search services and is securely deleted thereafter.

7. Security

We implement comprehensive security measures to protect your data across our cloud infrastructure:

7.1 AWS Security Measures

Data encrypted at rest and in transit
Multi-region redundancy for high availability
Identity and access management controls
Continuous monitoring and logging

7.2 Cloudflare Security

DDoS protection and edge security
SSL/TLS encryption for all data transfers
Secure object storage with access controls
CDN caching with privacy-preserving headers

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

The right to access your personal information
The right to correct inaccurate information
The right to delete your information (right to be forgotten)
The right to object to or restrict processing of your information
The right to data portability

To exercise these rights, please contact us using the information provided in Section 12.

9. Children's Privacy

Our Services may be used for events targeted at children under 18. We collect personal information from children only as necessary for event registration and with parental consent where required by law. Biometric data processing for children requires explicit parental consent and follows COPPA guidelines.

10. International Data Transfers

Your information is primarily stored in AWS regions in India. For global service delivery, data may be processed through Cloudflare's global edge network. We ensure all international transfers comply with applicable data protection laws and implement appropriate safeguards.

11. Third-Party Service Providers

We work with trusted third-party service providers who help us deliver our services:

Clerk (authentication): Secure user identity and access management
AI processing services: Advanced computer vision and image recognition
Payment processors: Secure payment processing and transaction handling

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Argo Solutions Infotech Private Limited

C/O ANIMA SAHA, R.R.N.ROAD, COOCHBEHAR

Koch Bihar, West Bengal, India - 736101

Email: [email protected]

Data Protection Officer: Arghya Saha